Design manifests values in the physical work environment at Nordic Cryobank
THE NORDIC CRYOBANK
Rosan Bosch Studio has created a unique design concept for the Danish medical company Nordic Cryobank. The new design helps Nordic Cryobank differentiate the communication of corporate identity whilst also improving the customer experience and employee wellbeing.
The key to Rosan Bosch Studio's design of physical work environments is to create a design, which is not only functional and inspiring but also communicates brand and identity based on company values. Rosan Bosch Studio designs bespoke customized furniture and graphic detailing based on an interpretation of key values intended to strengthen the clients brand and identity.
The Nordic Cryobank is one of Scandinavia's leading sperm banks. The company's main clients are B2B fertility clinics and men acting as donors in a highly anonymous donor process. The Nordic Cryobank asked Rosan Bosch Studio to create a design concept, which improves the customer experience and employee wellbeing.
Rosan Bosch Studio created a design for the Nordic Cryobank, which allows for differentiated communication of company values, targeted at both client groups. The graphical detailing and customized furniture in the donor rooms and reception area have a lab-like professional and medical look and feel, intended to communicate the anonymity of the donor's act. At the same time the meeting rooms and administrative facilities have been decorated with graphical detailing and customized furniture utilized to communicate values in relation to 'the important issue of life' while also creating inviting and cozy common areas and meeting room facilities, setting the right framework for the company's meetings with B2B clients and workshops with women.
The new design helps strengthen Nordic Cryobank's communication of it's values and creates the right framework for differentiated customer experiences, whilst also working to improve employee wellbeing at the new headquarters in Copenhagen.